Saturday, October 12, 2019

Racism and Prejudice at State College Essay -- Sociology Racism Prejud

Racism and Prejudice at State College America: the home of the brave and the free, the "melting pot." America: a society of endless possibilities and promises. We as Americans have the right to life, liberty, and the pursuit of happiness. Or do we? On what do these rights depend? Power? Power is the ability to influence another's mind. Though expressed in many ways, power is not always accessible. One's social, economic, ethical, and racial status determine how much power one can have--the cultural majority has the power. In American society, culture plays a pivotal role in our everyday life and experiences. What happens when one's identity or sense of self is lost in the melting pot? Who I am and what race or culture I belonged to never seemed to be an issue until I came to State College--everyone around me was the same race and belongs to the same culture it never seems to be an issue. More and more, as I roam this campus, I find myself asking the same questions: do I belong here? Is this the place for me? Who am I? I always come to the same conclusions: I'm me, Emanuel Simmons, the same person who came as a freshman but with more knowledge now. I ask myself, "Who was Emanuel Simmons as a freshman?" and I realize that to figure out where I belong, I must first figure out who I am. State College is a fine institution of learning with a great deal of promise. When I first arrived at State College I was caught off guard. I was an eighteen-year-old, young black man coming from a big-time city to a small town. I had my share of trouble, and I was a little naà ¯ve but not innocent. I was in college, away from family and friends and on my own; nothing could stop me now. I was on top of the world, floating like a free balloon... ...thing about. So with lack of knowledge comes suspicion. I'm not saying that all State College students act this way, but a few mess it up for everyone else. If we as individuals take responsibility for our actions, maybe we would be held accountable for our actions and not everyone else's. In this world we all would like to think we know who we are, but it is only when we come in contact with others of different backgrounds that our sense of self is heightened. We tend to define ourselves as "us and them" rather than "us all." It is so much easier to categorize each other than to learn about each other. We must work together as a community to strengthen each other's weaknesses and let our individuality shine through. Then and only then will we be able to respect and embrace one's differences. We all belong to the same race, humankind. So let's start acting like it. Racism and Prejudice at State College Essay -- Sociology Racism Prejud Racism and Prejudice at State College America: the home of the brave and the free, the "melting pot." America: a society of endless possibilities and promises. We as Americans have the right to life, liberty, and the pursuit of happiness. Or do we? On what do these rights depend? Power? Power is the ability to influence another's mind. Though expressed in many ways, power is not always accessible. One's social, economic, ethical, and racial status determine how much power one can have--the cultural majority has the power. In American society, culture plays a pivotal role in our everyday life and experiences. What happens when one's identity or sense of self is lost in the melting pot? Who I am and what race or culture I belonged to never seemed to be an issue until I came to State College--everyone around me was the same race and belongs to the same culture it never seems to be an issue. More and more, as I roam this campus, I find myself asking the same questions: do I belong here? Is this the place for me? Who am I? I always come to the same conclusions: I'm me, Emanuel Simmons, the same person who came as a freshman but with more knowledge now. I ask myself, "Who was Emanuel Simmons as a freshman?" and I realize that to figure out where I belong, I must first figure out who I am. State College is a fine institution of learning with a great deal of promise. When I first arrived at State College I was caught off guard. I was an eighteen-year-old, young black man coming from a big-time city to a small town. I had my share of trouble, and I was a little naà ¯ve but not innocent. I was in college, away from family and friends and on my own; nothing could stop me now. I was on top of the world, floating like a free balloon... ...thing about. So with lack of knowledge comes suspicion. I'm not saying that all State College students act this way, but a few mess it up for everyone else. If we as individuals take responsibility for our actions, maybe we would be held accountable for our actions and not everyone else's. In this world we all would like to think we know who we are, but it is only when we come in contact with others of different backgrounds that our sense of self is heightened. We tend to define ourselves as "us and them" rather than "us all." It is so much easier to categorize each other than to learn about each other. We must work together as a community to strengthen each other's weaknesses and let our individuality shine through. Then and only then will we be able to respect and embrace one's differences. We all belong to the same race, humankind. So let's start acting like it.

Friday, October 11, 2019

Procter & Gamble Company Essay

In November 1981, Mr. Chris Wright, Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands, holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input from the three LDL brand managers who reported to him, as well as his own knowledge of the LDL category, Wright believed there were three major opportunities for volume growth: (1) the introduction of a new brand, (2) a product improvement on an existing brand, and/or (3) increased marketing expenditures on existing brands. In preparation for an upcoming meeting with Bruce Demill,, PS&D advertising manager, Wright began evaluating the volume and profit potential of the three options. Company Organization The company comprised eight major operating divisions organized by type of product: Packaged Soap & Detergents, Bar Soap & Household Cleaning Products, Toilet Goods, Paper Products, Food Products, Coffee, Food Service & Lodging Products, and Special Products. Each division had its own brand management, sales, finance, manufacturing and product development line management groups. One of the most important responsibilities of the brand group was the development of the annual marketing plan, which established volume objectives, marketing support levels, strategies and tactics for the coming year. The brand manager promoted the interests of his brand while the associate advertising manager assumed responsibility for building the business of all P&G brands in his or her category. The brand groups worked closely with the following four line departments in both the development and the implementation of their marketing plans: Sales: The brand groups and sales force frequently interacted. While the brand groups managed categories and brands, the sales force managed markets and accounts. As such, the sales force provided important perspective and counsel on trade and consumer promotion acceptance, stock requirements to support promotions, competitive pricing and promotion activity, and newproduct activity. Each brand group worked closely with the sales force to develop the optimal sales promotion plan for its brand together with appropriate merchandising aids. LDLS are defined as all mild liquid soaps and detergents designed primarily for washing dishes. Product development department (PDD). Since superior product performance was key to the success of P&G products, each brand group worked closely with PDD to ensure continued improvement of its brand’s quality. Fifteen professionals worked exclusively on research and development for LDLs. The PDD continually strove to upgrade product quality or explore new product formulations. If a potential new product was developed, it was extensively tested in consumer and laboratory tests before any test marketing began. Manufacturing department. The brand group provided the manufacturing department with detailed brand volume estimates (by month, size, and form/flavor) to facilitate efficient production, as well as five-year volume base forecasts for capacity planning. In addition, the brand group discussed promotions requiring label or packaging changes with manufacturing to determine the most efficient production methods. Manufacturing informed brand groups about ongoing manufacturing costs and provided potential cost-savings ideas. Interaction between the advertising and manufacturing departments was particularly frequent during any new-product development process, and included discussions on manufacturing requirements, custom-packing options for test markets, and critical paths for production. Finance department Based on volume and marketing expenditure forecasts provided by the brand groups, financial/cost analysts developed and fed back brand profit and pricing analyses as well as profit and rate-of-return forecasts on new products and promotions. This information was key in helping the brand groups to recommend action which would maximize volume and profit growth. Advertising services department. Within the department, there were nine staff groups which serviced the advertising department. These were market research, art and package design, TV commercial production, media, copy services, field advertising, marketing systems and computer services, promotion and marketing services, and advertising personnel. PS&D market research included the following: 1. Market analysis, including bimonthly  syndicated market data that P&G purchased from A.C. Nielsen Co., as well as selected data purchased from Nielsen, Selling Areas Marketing, Inc. (SAMI) and other suppliers for test markets. 2. Consumer research, including studies to: a. monitor how consumers used products and track consumer usage of, attitude towards, and image of P&G and competitive brands; b. test the performance of current products and possible product modifications under in-home usage conditions; and c. evaluate the advertising, packaging, promotion and pricing of P&G brands; also, to evaluate the potential of new-product ideas, using such techniques as concept research and simulated test markets. LDLs could be conceptually divided on the basis of product benefit into three major segments: (1) the performance segment (35% of category volume) provided primarily a cleaning benefit; (2) the mildness segment (37% of category volume) provided primarily the benefit of being gentle to hands; and the price segment (28% of category volume) whose primary benefit was low cost. Volume is measured in P&G statistical cases, each containing 310 ounces. Household growth was a better indicator of LDL volume than population growth (research indicated LDL household consumption varied only slightly with the number of people in the household). 4 ADW households still used LDL for pots and pans and small cleanups. Price brands were sold to retailers for an average of $7.50 per statistical case versus $17.00 per statistical case for the premium-priced mildness and performance brands. the greatest growth in the past 10 years. Some LDL brand managers expected the performance segment to continue to grow at the expense of the mildness segment, since market research indicated that more consumers rated performance attributes (such as grease cutting and longlasting suds) as the most important (see Exhibit 2). The price segment had been in decline, but was expected to stabilize at its current share level due to increasing consumer price sensitivity resulting from the depressed state of the economy. LDL brand managers did not expect this segment to grow because most price brands were not a good value, requiring two or three times as much volume to create the same amount of suds as a premium brand. P&G’s Ivory Liquid, the market leader, used this comparison in its advertising to persuade consumers that Ivory was a better value. The LDL market was relatively stable, with one new premium brand introduced every two and a-half years and an average of two price brands introduced and discontinued per year. As Exhibit 3 shows, 3 companies sold almost 75% of LDLs, with P&G holding a 42% share 6 of the market, Colgate-Palmolive Company a 24% share, and Lever Brothers, the U.S. subsidiary of Unilever, a 7% share. 7 The remaining 27% of the market consisted mainly of generic and private-label brands. As shown in Exhibit 4, marketing expenditures including advertising and promotion typically represented 20% of the sales of an established LDL brand.

Thursday, October 10, 2019

Godden and Baddeley (1975) Psychology Essay

Godden and Baddeley (1975) Godden and Baddeley under took a field experiment in which they investigated if being in the same environment when learning/remembering something affects their recall in appose to being in a different environment from where the words are learnt. They did using an independent group design. Godden and Baddeley found 18 deep-sea divers whom were given 38 unrelated two or three syllable words, they all had the same time to try and remember these words. They were then randomly allocated to 4 conditions, one being to learn and recall the words on the beach, the second being to learn and recall the words underwater, the third being learn on the beach and recall underwater and the last being learn under water and recall on the beach. The mean number of results recalled for dry land learning and recall were 13.5, the mean number of results recalled for underwater learning and recall was 11.4, the mean number of results recalled for under water learning and dry land recall was 8.4 and the mean number of results recalled for dry land learning and under water recall was 8.6. The results of this experiment resulted in proving that when learning something in a certain environment, that when recalling/being tested on in that same environment, the results will be better than recalling in a different environment. Godden and Baddeley’s experiment had many strengths, one being that the experiment had ecological validity, meaning the experiment can be generalised to real-life situations, another being that order effects are limited, as the participants are less likely to suffer boredom as they were each assigned 1 condition therefore the validity of the test is not affected, a final strength being that Godden and Baddeley randomly allocated the divers to their conditions making the experiment unbiased. With much strength, the experiment had a few limitations, these being that the participant variables may have affected the experiment as some divers may generally be more intelligent or have good memory, therefore their results would be better than most in either environment, also, when divers were travelling to a different environment from which they learnt their words, they may have been distracted causing them to forget. Finally, the results cannot be applied to the whole population, only divers as the test was specifically done on divers, and not average people.

Characteristics of Macbeth and Lady Macbeth Essay

I am writing about the play called Macbeth. Macbeth is a play written by Shakespeare based on the lines of a true story, about Macbeth changing his whole personality throughout the play. He has many obstacles on his way up, from being king. Lady Macbeth, started in the play, very brave cunning and immoral, and felt that Macbeth was too moral and good-willed. She forced him to do many things in order for him to gain the title in the throne. As she helped him however, she became very self-conscious and ended up killing herself through guilt. At the beginning of the play, Macbeth was brave and loyal to king Duncan, and Duncan thought greatly of him. Duncan quoted â€Å"Brave Macbeth- well he deserves that name† in; act 1 scene 2. He also quoted â€Å"The service and the loyalty I owe, / in doing it, pays itself†. In act 1 scene 3. In these quotations, it shows that Macbeth is known as brave- even others think he is. He does not expect to be paid; he only does things for loyalty. This shows that he is moral, and is polite to everyone and is popular and liked by pretty much everyone around him. However, Lady Macbeth feels he is too nice for his own good. Macbeth had strong moral values, and never agreed to murder someone in order to get himself a claim in the throne. Lady Macbeth quoted â€Å"do I fear thy nature, it is too full o’th’milk of human kindness†, in act 1 scene 5. This is showing that Macbeths own wife thinks he is too kind to do anything evil- the milk represents that he is natural and pure of heart, whereas Lady Macbeth is not, she is evil. At the end of the play, Macbeth seems brave, but too brave, almost insanely brave. Lady Macbeth does end up persuading Macbeth to kill Duncan, which turns Macbeth evil, and makes his own plans on killing other people, in order to make him self the highest and the place on the throne. Macbeth says â€Å"I have almost forgotten the taste of fears† in act 5 scene 5. This shows him to be over confident and does not fear anything. The witches’ predictions, which appeared at the beginning of the play, and gave, correct predictions every time, said that Macbeth cannot be killed by any man born of woman and when Burnham wood comes to his castle. This makes him feel that he cannot be defeated. His wife, Lady Macbeth, commits suicide as she became so full of guilt, but when he found out, he seemed that he doesn’t seem to care much about lady Macbeth as he says † She should have died hereafter†¦life’s but a walking shadow, a poor player/ That struts and frets his hour upon the stage† in act 5 scene 5. This seems to indicate that he does not care about anyone besides himself, and that he is selfish. He compares life to being in a theatre, he doesn’t think he is going to die, he’s like the actor, and thinks he knows exactly what is going to happen next. However, Macbeth is very wrong, as he comes face to face with reality, as Macduff and his army come to Macbeth’s castle, and Macbeth is told that Macduff is not born from woman, but he was a caesarean. Macbeth then becomes slightly worried. Macbeth still puts on a strong hard battle, but Macduff defeats him. Lady Macbeth At the beginning of the play, Lady Macbeth was a lot stronger and evil than Macbeth. She was more like the man of them both, and she always tried to make Macbeth stronger. She said to Macbeth â€Å"Unsex me here/ and fill me from the crown to the toe top full/ of direst cruelty†. Here, she I trying to say, make me more manly- she is asking to be filled with cruelty, so she can make Macbeth to have the title of the throne. She is trying to show that she will do anything bad in order to fill her ambitions. She is not maternal. Lady Macbeth was very good at being misleading, as she acted innocent in front of Duncan, but behind his back, she was plotting to get Macbeth to murder him. She says to Macbeth, â€Å"look like th’innocent flower, but be the serpent uder’t†. She is saying to be like a deadly flower, looks innocent but will snap at any unpredictable and unexpected moment. The serpent represents evil and temptation; in which, Macbeth has to have. After Macbeth and herself finally murdered Duncan, she begins to feel very guilty and insecure. She had many nightmares of when she murdered Duncan. One night when she started sleep walking, in act 5 scene 1 she said † what will the hands ne’er be clean?†, she is still left with the stains of her actions. This shows her feminine side breaking through. She was being constantly reminded of when her hands were covered in blood; her dreams are showing her that she does not have a clean conscience. Lady Macbeth becomes very ill, and emotionally mental. She has many more nightmares, which shows a shadow of her old self. She quoted in one of her nightmares, â€Å"Old damned spot†¦Hell is murky. Fie, my lord, fie, a soldier and afeared†. She is here, cursing the blood; she now has anxiety over everything. She spoke in short sentences, showing her being not at all confident, creating a tense atmosphere. The use of repetition in questions to her husband when she slept talked showed her anxiety. Throughout the whole of this play, the two characters seemed to have almost switched placed. Macbeth grew courageous and confident after killing Duncan and felt he was undefeatable, while Lady Macbeth became disillusioned and emotionally mental, after her first murder encounter. Macbeth became too full of him self and felt he was â€Å"immortal†. The play created very tense and frightening atmospheres and had a strong storyline, which became clearer further on through the play.   

Wednesday, October 9, 2019

Kiva as a Non-Profit Organization Assignment Example | Topics and Well Written Essays - 500 words - 1

Kiva as a Non-Profit Organization - Assignment Example Another reason for Kiva’s success is the popularity of micro-financing for small investors and this financing motivates them to start their own business, and then pay back the amount. The internet has benefited the company as there are no entry barriers and this is because the company has been able to reach globally. The method of the transaction is easy and fast which is another advantage for the company. Many international celebrities are also responsible for the success of Kiva as they regularly support the cause of the company by participating in different events organized by Kiva (Zenker). The reason why Kiva is different from other organizations is that it employs different strategies that ensure the repayment of loans taken by people from different countries. The company has made different field partners who are directly responsible for providing and collecting loans for the company (Anderson and Ramirez). These partners are either small firms or individuals working in different countries for making operations of Kiva unique from others. The product philosophy of Kiva also makes the company different from other organizations as lending is perceived as a method of communicating with other people (Anderson and Ramirez). The company believes that lending is related to the exchange of information, and it creates a strong binding and communication between the people involved in this trade. The focus of Kiva is not on profit, and this is because it is different from other lending organizations. The company believes in making business relationship with people rather than b enefactor association and unlike other non-profit organizations that are appealed by people’s compassion, Kiva is attracted towards them because of its interest in businesses (Anderson and Ramirez). The Kiva model can work for larger loans if the company is able to make a strong chain of field partners in countries where  heavy loans are provided to large firms or organizations.

Monday, October 7, 2019

English essay Example | Topics and Well Written Essays - 500 words - 3

English - Essay Example ifies a loss of contact with realism, as well as an overestimation of a person’s own capabilities or competence, especially when the individual displaying it is in a position of authority or power (Moore 34). To consider whether hubris equals megalomania, it is vital to look into the traits of the two, which this paper found to be extremely similar. Individuals who suffer from these two defects have a clear self-focus in interpersonal relations. They also have a problem in sustaining gratifying relationships. Another trait of the two is that people lack emotional awareness (Moore 67). Other traits include trouble with sympathy, problems differentiating the self from others, reaction to any abuse or imagined abuse, weakness to shame instead of guilt, proud body language and obsequiousness towards individuals who affirm and admire them. People who suffer from these two defects also detest individuals who do not like them. They use other individuals without bearing in mind the cost of doing so. They pretend to be more significant than they, in reality, are. They brag (cleverly but tirelessly) and overstress their achievements, arguing to be "skilled" in a lot of things. Finally, individuals who suffer from these defects do not view or observe the world from the perception of other individuals in that they are mostly denial of gratitude and remorse (Emmons 291). Hubris and megalomania might exist in each and every individual. Critics argue that the two are a unique state from which an individual develops the love or affection object. Shelley (34) argues that healthy hubris or megalomania is a vital element of normal growth. According to Shelley (56), the affection of the parents for their children and their mind-set toward their child could be perceived as a reproduction and revival of their own hubris or megalomania. The child has a power of deliberation; the parents arouse that emotion since, in their children, they observe the things, which they have never

Sunday, October 6, 2019

Litereary elements Essay Example | Topics and Well Written Essays - 1250 words

Litereary elements - Essay Example Symbolism enables the author to replace some of these abstract ideas and thoughts with a concrete image or object, reducing the space needed to express them while still conveying the deeper elements. In The Literary Symbol by William York Tindall, symbol is defined as â€Å"the outward sign of an inward state† where ‘sign’ indicates a material object and ‘inward state’ refers to feelings, thoughts or a combination of the two (1955). Whether it is actually referred to as such or not, symbolism often provides a story, poem or play with an added element of meaning and depth that would be difficult to accomplish in any other way. To help illustrate how this is done, the use of symbolism in the short story â€Å"The Tell-Tale Heart† by Edgar Allen Poe, the poem â€Å"Sailing to Byzantium† by William Butler Yeats and the play â€Å"Fences† by August Wilson will be analyzed. Edgar Allen Poe has often been considered the master of the short story. He employs two primary objects in â€Å"The Tell-Tale Heart† to symbolize the cause of his narrator’s madness. The old man’s eye is the first of these symbols to appear within the text of the story. As the narrator attempts to explain why he felt led to murder, he continues to blame his actions on the old man’s eye. Basic medical knowledge today quickly identifies this condition as symptoms of a cataract, a film that gradually creeps over the eye of an elderly person, changing the color of the eye to a pale bluish color. It is this encroachment that seems to so bother the narrator because it symbolizes the idea of the evil eye. This ancient idea holds that the holder of the evil eye has the power to harm people or possessions just by looking at them. The presence of the evil eye, thus the evidence of the existence of evil, in the loved old man is the catalyst that leads to the narrat or’s madness. The other major symbol