Bahamas Electricity Corporation

The Bahamas Electricity Corporation (BEC) is a legislature possessed company. The enterprise supplies power in the Bahamas with the exception of the Grand Bahama and Inagua where their gracefully of power is redistributed. (www. fortune. com, 2005). The current clergyman responsible for its activity is the Minister of Public Works and Utilities, Phenton Newmour. Its present general trough is Kevin Basden. The Corporation was established in the year 1956 through the Commonwealth of the Bahamas and Electricity Act. In the year 1994, there have been a few issues in the Bahamas Electricity Corporation in regards to the debasement of the employees.There are likewise issues with respect to the satisfaction of the understandings that the organization had vowed to its patrons. The accompanying issues would be examined in the following scarcely any sections II. Debasement inside BEC In the year 2004, it had been worried in an article composed by Candia Dames that Corruption had struck in the BEC. Loss of about $100 million in the course of the most recent five years had been assessed. As per Dames (2004),these misfortunes was because of the business people and BEC representatives intrigue that includes the act of meter altering. In the year 2003, the new figures uncover that the organization had lost a sum of $ 18.54 Million in non-specialized misfortunes. New Providence represented 79. 82% or $ 14. 79 Million in misfortunes and 20. 19% or 3. 75 Million Dollars. Potential results that could happen in light of these expected scheme is that the notoriety of the organization could be destroyed and in that capacity, the people’s trust would diminish. It had been additionally clarified that the organization had utilized a few countermeasures to dodge further misfortunes. As indicated by Ms. Ladies, the organization would put another power utilization meters which is perused automatically.The meters would be established and a preparatory had additionally been included as an element of the meters which can be perused naturally. Another motivation behind why this specific gadget had been picked is on the grounds that the organization would need to stay away from the BEC laborers to under read the meter which had been a reason for the misfortunes that the organization had brought about. III. Association Destabilization According to the article, the BEC expected to satisfy its side of the agreement in Bahamas Electrical Workers Union. Toward the finish of 2003, the endorsers in BEC had set a few expectations to the company.Among the issues that they needed to be settled are wage increments and improved annuity reserves. Current commitment that the organization makes add up to 13%of each workers’ compensation to the annuity support. In any case, an actuarial report had been appeared about the annuity subsidize. It shows that the organization isn't putting enough cash for the benefits assets of the workers. In light of the report, the underfunde d sum is around $22 million. The arrangement that the organization had thought of is to cosmetics for the deficits of the organization by expanding commitments to 16. 6%.Computing the absolute yearly increment, the 16. 6% shows a yearly increment of $4. 5 million to $5. 7 million. Despite the fact that the organization had just settled this, the association had still requested for an expansion of 26. 2% which implies that the yearly commitment must be $7. 6 million. The organization had proclaimed that they are not fit for paying a lot of 26. 2%. The article uncovers that a legitimacy framework for the laborers is being pushed to an understanding. The legitimacy framework attempts to compensate the workers starting in the third year of the contract.The pay increments between 3 to 8% dependent on the activity execution. IV. End V. Focuses to Ponder To investigate the case it is essential to have focuses to consider so as to have a profound examination of the case. First inquiry regar ding the case is about the arrangement that the organization had thought of so as to diminish misfortunes. â€Å"Is the arrangement of changing meters a decent arrangement? †. Another inquiry that could be tended to is that â€Å"Since the issue in the organization had established from exploitative practice, shouldn’t the arrangement include moral preparing of the representatives? †.Third question for the case is that â€Å"Was the organization straightforward about the way that they couldn't pay for the annuity finance? †. The straightforwardness of the organization must be appeared for this situation in such a case that this is set up, it very well may be reasoned that the organization is available to its money related circumstance. Being open about the status of the organization is being straightforward to the representatives. Ultimately, there had been a few remarks on the prize framework that must be set up. The inquiry for case examination is  "Shouldn’t there be an assessment framework for the workers in a regular premise, for example, quarterly, monthly?† Most organizations utilize the exhibition assessment as a way to expand the compensation of the representative and simultaneously to decide if the worker has the right to be elevated or prepared to improve their exhibitions. REFERENCES: Dames, C. 2004. Debasement Rocks BEC. Recovered last March 20, 2008 from Geocities. Site: http://www. geocities. com/bzephyr2002/BECC. html Fortune. 2005. Bahamas Electric Corporation. Recovered last March 19, 2008 from Fortune. Site: http://www. timeinc. net/fortune/administrations/areas/fortune/intl/media/2005_11caribbean. pdf

Biography of Artist Romare Bearden

Account of Artist Romare Bearden  Overview Visual specialists Romare Bearden depicted African-American life and culture in different creative mediums. Bearden’s fill in as a sketch artist, painter, and arrangement craftsman traversed the Great Depression and post-Civil Rights Movement. Following his passing in 1988, The New York Times wrote in its tribute of Bearden that he was â€Å"one of America’s most pre-prominent artists† and â€Å"the nation’s chief collagist.† Accomplishments Set up the 306 Group, an association for African-American specialists in Harlem.Co-composed the jazz exemplary, â€Å"Sea Breeze,† which was later recorded by Billy Eckstine and Dizzy Gillespie.Elected to the American Academy of Arts and Letters in 1966.Elected to the National Institute of Arts and Letters in 1972.Elected to the National Academy of Design as a partner part in 1978.Awarded the National Medal of Arts in 1987.Established the Bearden Foundation to offer help to youthful visual artists.Listed as one of Molefi Kete Asante’s 100 Greatest African Americans. Early Life and Education Romare Bearden was conceived on September 9, 1912 in Charlotte, N.C. At an early age, Bearden’s family moved to Harlem. His mom, Bessye Bearden was the New York editorial manager for the Chicago Defender. Her work as a social lobbyist permitted Bearden to be presented to specialists of the Harlem Renaissance at an early age. Bearden contemplated craftsmanship at New York University and as an understudy, he drew kid's shows for the diversion magazine, Medley. During this time, Bearden additionally outsourced with papers, for example, Baltimore Afro-American, Collier’s, and the Saturday Evening Post, distributing political kid's shows and drawings. Bearden moved on from New York University in 1935. Life as an Artist Throuhgout Bearden’s vocation as a craftsman, he was intensely affected by African-American life and culture just as jazz music. Following his graduation from New York University, Bearden was going to the Art Students League and working with expressionist George Grosz. It was during this time Bearden turned into a theoretical collection craftsman and painter. Bearden’s early works of art frequently delineated African-American life in the South. His aesthetic style was affected intensely by muralists, for example, Diego Rivera and Jose Clemente Orozco. By the 1960s, Bearden was inventive craftsmanships that joined acrylics, oils, tiles, and photos. Bearden was intensely affected by twentieth century creative developments, for example, cubism, social authenticity and reflection. By the 1970s, Bearden kept on portraying African-American life using artistic tilings, works of art and composition. For example, in 1988, Bearden’s collection â€Å"Family,† enlivened a bigger fine art that was introduced at the Joseph P. Addabbo Federal Building in New York City. Bearden was likewise intensely affected by the Caribbean in his work. The lithograph â€Å"Pepper Jelly Lady,† depicts a lady selling pepper jam before an affluent domain. Archiving African-American Artistry Notwithstanding his work as a craftsman, Bearden composed a few books on African-American visual craftsmen. In 1972, Bearden coauthored â€Å"Six Black Masters of American Art† and â€Å"A History of African-American Artists: From 1792 to Present† with Harry Henderson. In 1981, he composed â€Å"The Painter’s Mind† with Carl Holty. Individual Life and Death Bearden kicked the bucket on March 12, 1988 from confusions from bone marrow. He was made due by his better half, Nanete Rohan. Heritage In 1990, Bearden’s widow set up The Romare Bearden Foundation. The reason for existing was to protect and sustain the heritage of this superior American artist.â In Bearden’s old neighborhood, Charlotte, there is a road named in his respect alongside a montage of glass tiles called â€Å"Before Dawn† at the nearby library and the Romare Bearden Park.

Beowulf Essay Topics

Beowulf Essay TopicsBeowulf essay topics range from history to poems to battles and anything else you can think of. Some of the most popular topics, like Beowulf, are found in Shakespeare. Some of the least popular, like Milton's Paradise Lost, are more obscure, even outside the realm of Shakespeare.There are a few things you need to consider when choosing Beowulf essay topics. As a writer, you should take the time to determine what kind of person you are and what Beowulf means to you.First of all, what is the point of writing a Beowulf essay? What makes it different from other essay topics? If you're going to write a Beowulf essay, what you write needs to be original. You shouldn't just copy Beowulf's thoughts.You also need to do your research on Beowulf. Find out what happened to him after his death and how his writing influenced people in the mid-1600s. It may be that his writings were too radical for the standards of his time. You may also want to find out what the real meaning o f Beowulf was.Make sure you follow the rules of writing a dissertation. It's important to make your essay easy to read, full of information, and contain both strong and weak points.Also, you should be able to tell if the author of a work of literature is a literary critic or a poet. Be careful not to overuse metaphors or slang. Also, be careful to avoid taking an important message of Beowulf and making it into a metaphor.If you decide to write a Beowulf essay, make sure you keep in mind the focus. Make sure you keep the purpose of the essay clear so that you can be sure that the reader can follow it.Beowulf essay topics are generally more difficult than other essay topics. However, it doesn't mean that it's impossible to write one.

Micropachycephalosaurus - Facts and Figuress

Name: Micropachycephalosaurus (Greek for tiny thick-headed lizard); pronounced MY-cro-PACK-ee-SEFF-ah-low-SORE-usHabitat: Woodlands of AsiaHistorical Period: Late Cretaceous (80-70 million years ago)Size and Weight: About two feet long and 5-10 poundsDiet: PlantsDistinguishing Characteristics: Small size; bipedal posture; unusually thick skull About Micropachycephalosaurus The nine-syllable name Micropachycephalosaurus may sound like a mouthful, but its not so bad if you break it down into its constituent Greek roots: micro, pachy, cephalo, and saurus. That translates into tiny thick-headed lizard, and fittingly, Micropachycephalosaurus seems to have been the smallest of all the known pachycephalosaurs (otherwise known as bone-headed dinosaurs). For the record, one of the dinosaurs with the shortest given names (Mei) was also bite-sized; make of that what you will! But hold the Jurassic phone: despite its imposing name, Micropachycephalosaurus may turn out not to have been a pachycephalosaur at all, but a very small (and very basal) ceratopsian, or horned, frilled dinosaur. In 2011, paleontologists closely examined the bone-headed dinosaur family tree and were unable to find a convincing place for this multisyllabic dinosaur; they also re-examined the original fossil specimen of Micropachycephalosaurus and were unable to confirm the existence of a thickened skull (that part of the skeleton was missing from the museum collection). What if, despite this recent classification, Micropachycephalosaurus is re-re-assigned as a true bonehead? Well, because this dinosaur has been reconstructed from a single, incomplete fossil discovered in China (by the famous paleontologist Dong Zhiming), the possibility looms that it may one day be downgraded--that is, paleontologists will agree that its another type of pachycephalosaur entirely. (The skulls of pachycephalosaurs changed as these dinosaurs aged, meaning that a juvenile of a given genus is often incorrectly assigned to a new genus). If Micropachycephalosaurus winds up losing its place in the dinosaur record books, some other multisyllabic dinosaur (possibly Opisthocoelicaudia) will rise up to assume the worlds longest name title.

Comparative Article On Slavery During The Monument Of...

Comparative Article Paper Slavery is a contentious topic for scholars. Authors of both two articles discussed in this paper focus on different issues related to slavery, while they get access to issues on slavery from various perspectives. On the one hand, Alderman examines the inscription in the monument of commemorating Africa slavery from a politics perspective. On the other hand, Lambert discusses the development of Atlantic slavery in the historical geographic areas. In this paper, I aim to focus on the different perspectives and approaches that these two authors hold on when they develop their argument on issues related to slavery. This paper is going to present how the two authors differ in three main aspects. First, they examine slavery from various locations and issues related slavery. In the article â€Å"Surrogation and the politics of remembering slavery in Savannah, Georgia (USA)†, Alderman mainly focuses on the political site of representing slavery in contempora ry America. There are debates over the inscription on the monument. Alderman analyzes the conflict on ways of remembering slavery in Savannah Georgia. Alderman states that the politics of engraving slavery on people’s mind should be inspected when in comes to surrogation and look for the appropriate monument for slavery (Alderman, 2010, p. 90). There is no doubt that geography can be related to politics in many ways. The politics might affect the history of geography. As Alderman mentions that Abigail

South Africa and the AIDS Crisis - 2160 Words

The AIDS crisis has been a very controversial issue in the history of South Africa beginning in 1982. During this time South Africa has made a government transition from apartheid to a democracy. Since many national issues needed to be address, the AIDS crisis was pushed aside, leaving a pandemic in the process. Many factors have contributed to the issues including: poverty, social instability, high levels of sexually transmitted infections, the low status of women, sexual violence, migrant labor, limited access to quality medical care, and a history of poor leadership in the response to the pandemic. After three decades of controversy in South Africa dealing with issues involving the government, medicine, and conflict the country is still feeling the after-effect today regarding the largest AIDS pandemic. In 1982 the first case of AIDS in South Africa was diagnosed in a homosexual white man who was believed to contract the disease while in California. 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Dawson Falls Mountain Lodge Strategic Market Plan

Question: Discuss about the Dawson Falls Mountain Lodge for Strategic Market Plan. Answer: Introduction Strategic Marketing Planning is a documented process which unveils the precise methods that a firm can adopt to compete in the most effective manner in the market. This process has a prime aim to increase the sales for the company and plan out the most effective sustainable development strategies for it. As the business world is becoming dynamic day by day, hence, to strive and exhibit operations in such competitive era, a firm is compelled to innovate such ideas that are unique to its working strategies. So, marketing plan does the same for any emerging or a leading company. The plan comprises of guidelines that explains what specific actions are to be taken by a firm in a given timeframe so that the company achieve the set objectives to be in the competition. The process of strategic marketing planning is quite different from the ones in which the decisions are pre-decided and are just implemented without analyzing the situation in times of challenges. In strategic marketing planni ng the root cause of the challenge and the prevailing situations in the market at the time of challenge, both are analyzed equally. Also, in this process, the emerging problems are looked from the customers point of view and hence the developed strategies are highly customer- oriented which collectively works with a single motive of attaining customers satisfaction (Friedman, 2010). Dawson Falls Mountain Lodge is situated in the beautiful Egmont National Park, on the slopes of Mt. Taranaki. It is considered as the best location for the outdoor enthusiasts in the mountains. The ambience of the lodge gives a great relaxing feeling to the visitors and also offers a brilliant restaurant and bar with delicacies that satiates all sorts of taste buds. Apart from being so close to the nature, good hospitality services are also reflected in the comfortable and scheduled accommodation services offered by the lodge. Due to its consistent excellent services in the Tourism Sector of the company, the firm has received an Award of Excellence by two different websites, based on the guests reviews and feedbacks (Allen, 2011). The following report is written to critically analyze the marketing strategies of Dawson Falls Mountain Lodge situated in New Zealand. Major section of this work deals with the current target markets for the firm and the potential markets where the firm could think for its further expansion. Due to digitization, most of the promotional channels for emerging businesses are Internet-based. The lodge too has an interactive website which offers a wide range of options, aiding the customers to select the best package for their holidays. Hence, this report also talks about the companys website and myriads of reformations that are to be installed in this communication channel. There has also been a discussion over the strategies that could be adopted by the firm to increase its customer base by attracting gold and platinum consumers from the lucrative foreign and domestic markets (Kobayashi, 2016, pp. 1-18). The last two portions of the report reveal a conclusion and recommendation sections which justify whether the current strategies are enough for the sustenance of the firm in the Tourism industry and if not, then what are the recommendations that are to be worked upon in order to expand and retain the important tourists coming from all over the globe. Current and Potential Target Markets Dawson Falls Mountain Lodge has focused on quality, luxurious and individualized accommodations for such travelers who want a break from their hassle life. The current targeted customers for the lodge are the ones who want an individualistic environment imbibed by the natures serene elements. The lodge followed a slogan home away from home to gather a number of return customers (Groenestein, 2015). The major market segments of the lodge include tourists who want to skip from their monotonous city life and the researchers who want to discover the secrets behind the natures beauty. As the location of the lodge is near a Nature Park, hence, the prices are also exorbitant as this Nature Park is located in a remote area where acquisition of resources is quite costly. So the people who can afford a luxurious stay could only enjoy its services. The exorbitant services offered at the lodge allow the customers to enjoy both the scenic beauty and a relaxing stay at the same time (Ivanov, 2014, pp. 15-30). The target market also includes professional visitors to the region from the forest and wildlife industries. The lodge could provide facilities for day use of conference facilities, room nights for visiting executives and long stay professional guests. According to Kozak and Martin (2012), a new set of tourists is arising which have their own individualized tastes and expectations with the destinations and their stay. Hence, the lodge could follow this principle to cater the specific needs of the people by analyzing a good range of markets both at the domestic as well as at the international level. The lodge has been successful in attracting a number of rich customers who can afford leisure over basic needs. But as the National Park area is open for all types of customers and a number of middle and upper- middle class tourists and local people visits this spot, hence, these could act as the lodges future customers. The demographics of the country unveil that the major portion of the population is formed by the middle and upper- middle class people (Paul, Arajo, Carlos, 2015). The introduction of technology and other job opportunities in the country have succeeded in improving the lifestyle of the citizens. Now, they could also spe nd a good amount of their salary over their vacations and holidays. Hence, as the company is planning to include more rooms in the lodge, so few of them could be kept at lower prices and could be opened for the families who visit the place during vacations. The range of prices would attract a wide consumer base towards the lodge. When all types of customers would be entertained in the lodge then the brand will have a good image in the eyes of the potential customers and even it would be able to retain the current ones. This would also give an edge over the similar competitors in the tourism market as nearly all the tourist resorts and lodge follow the same strategies to attract and retain their customers. They either attract the rich customers or provide services to the average earners (Prayag, 2016). A lodge catering the needs of both the customers would have a larger scope to design and implement the strategies and thus will have better revenue than the others. Critical analysis of the Companys Website The company website shows the flag of 5 countries with a message that these languages are being used in the lodge for communication. These countries are New Zealand, Austria, Germany, Switzerland and the United Kingdom. This means that the tourists and professional representatives from other continents will surely face a number of problems while communicating their requirements to the staff members. Also, supporting some particular languages over the others portrays a sort of discrimination which actually does not exist at the firm. But as these issues are quite sensitive, hence the social activists never miss a chance to use it as an element to defame the organization. Also, the Specials and packages are only shown to those customers who become a part of the website by sharing their personal details (Dawson Falls Mountain Lodge Official Website, 2016). They are then made aware of the latest packages and offers through customized mails or messages. Hence, an entirely new customer cou ld only avail this facility if he provides the website with its personal details. This could restrict those customers who are using online booking services for the first time or the ones who are less acquainted with such procedures. The website is not equipped with loopholes rather it has a wide range of unique features which is constantly helping it to survive the competition in the Tourism Industry. The types of the rooms and rates are clearly mentioned on the website with proper illustrations so that the travelers could have a candid idea of their trip and stay. Even they could plan out the budget if they need so. Even the website highlights the reviews of the genuine travelers and their experiences with the staff (Team S. , 2012). The feedbacks highlight both the negative as well as the positive aspects of the lodge which definitely helps the travel planners to take wise decisions regarding their trip to the National Park. The genuine customers are also allowed to upload their personal pictures so that the travel planners are assured about the quality of the services of the lodge. The pictures of the available rooms help the executives of the lodge to imprint a wonderful image of the scenic beauty of the pla ce. Another interesting feature offered by the website is the current picture of the Mount Taranaki which is refreshed in every 2 minutes (RudeÃ…Â ¾, Sedmak, Vodeb, 2015). This is an amazing approach of the lodge in which the site is directly linked to another site which shows the real and recent pictures of the mountain to its viewers. The site also has a link to a Facebook page where the visitors could easily connect to the lodge through a social media platform. These online platforms allow the travelers to view and share comments and photos of myriads of travelers and inquire about the lodge and its ambience (Tan, Ching-Yick, Wong, 2009, pp. 15-35). The website also offers a link to a Deutsch Website to which people of Germany, Switzerland and Austria are quite familiar. This approach clearly targets the tourism industry customers of these countries. As language barriers act as a major hurdle in communicating the exact idea and motive behind an action, hence, the executives in the Hospitality industry are required to have a command over other languages too. This makes them to connect easily with the customers in the foreign markets and evaluate their actual needs with the industry and its associated firms. A common language also helps the travelers to convey their grievances and feedbacks in a proper manner to the higher authorities without any discomfort (The International Labour Office, 2012, pp. 1-20). Improvements in the Website The above critical analysis of the website has shown that there are some inadequacies in the website which are to be met to make the website more user- friendly and attract a huge customer base. Digital marketing is the most emerging promotion method. This revolutionized approach, of reaching people, requires only few human resources at the time of creation and is also an interesting method which covers all the major target markets at a single time. However, apart from all these benefits, if the executives fail to manage these online platforms in an efficient way, then there are sure chances that the firm may lose its loyal customers. In order to maintain a good communication with the customers through online platforms, the lodge needs to include improvements in its website (Brown M. , 2016). First of all, to have a competitive advantage over the other websites, the lodge should clearly illustrate its offers and promotions for its loyal customers on the website page. This would attra ct the first time users of the website too. The website could also be optimized for better looks and attractiveness. This is crucial because as any new customer visits the website, he should be satisfies by the user- friendly environment of the website and should readily mark the site as a bookmark for frequent future references. The executives of the lodge should make it sure that the website is easy to navigate with a prominent display of the images that engages visitors to book (E-Marketing Associates, 2013). To capture a huge youth market, the webpage and booking engine could also be optimized for both mobiles and tablets. According to Google studies, 45% of leisure travelers and 35% of the business travelers prefer to browse and book hotels and lodges through their mobiles. To increase the direct website traffic, the executives could also ensure to reduce offline content and make available all the information related to the lodge and surroundings on the website. For instance, the brochures related to the website could be made available on the website in a pdf format that could be downloaded by the users. This will not only direct the traffic of customers towards the site but will also help the executives to keep a record of a number of visitors to the website and the people who have shown interest in their lodge (The structure of the strategic plan in tourism marketing, 2014, pp. 30-36). Measures to attract Gold and Platinum Customers (Associated Costs and justification) In marketing language, Silver is the potential customer who has shown interest in the works and operations of a brand. Gold customers are the ones who purchase goods and services from a firm or brand couple of times in a year. Platinum customers are the ones who spend on a particular brand or a firm with an open hand more than the silver and gold customers. The lodge has succeeded in attracting a huge Silver customer base, but has to plan out a number of measures to attract the Gold and Platinum Customers (Department of Conservation, 2016). As the customers falling under this category could spend a good amount on a lavish stay, hence they are easily attracted towards the uniqueness of a place. To offer exclusive services the lodge could incorporate changes in its rooms interior. Moreover, the cuisines and menu could also be amended to give different experiences to the tourists. However, this may require a pre- analysis of the tastes and cultural backgrounds of the tourists, so that t he lodge can offer them something different from their monotonous life. A unique style provides mesmerizing experiences. However, for this measure the lodge will have to keep aside a good amount of resources and money as it is an exorbitant measure. The innovations in the interior will cost around 25%- 35% of the annual revenue earned (Ministry for Culture and Heritage, 2008, pp. 15-25). The next measure is to Build Partnerships and teaming up with businesses which promise to offer complementary services to the customers. This synergy may help the lodge to offer myriads of services to its loyal as well as potential customers at a single point of time. As the lodge has a good website as a strong promotion channel, hence it can collaborate with a business that builds websites. This will help the lodge to include the trending elements in the website so that it could meet the preferences of the Gold and Platinum customers. Building and Nurturing relationships either with other businesses or with the customers will help to create a good client base (Whakatutuki, 2013, pp. 20-30). Researchers in the tourism industry have suggested a fact that the stronger relationships a brand or a firm has, the more likely the customers will tell the other potential customers about the brand or the company. Collaboration costs depend upon the type of businesses with which the lodge is con necting. Collaboration with a website may not be costly as it is a small part of promotion strategy, however, when the lodge decides to collaborate with the company that organizes the whole promotional strategies for the lodge then the costs may increase up to 20- 25% of the revenue generated (Team R. , 2015, pp. 1-10). The executives of the lodge could also be a part of some local groups, social or civic organizations or domestic market people. This will help the firm in two manners. At the first level this approach will help the lodge to interact with a wide variety of people and development of strong connections is quite pivotal in the tourism industry. The domestic market people could enlighten the lodge executives that which markets are best to be explored and about the dynamic perceptions of the consumers in those markets. The local groups also have a number of successful solutions for the common problems in the domestic markets. As these people have gained a lot of experience by working so long in the markets, hence, their knowledge and understandings about the market are quite deep and refined as compared to the ones who are quite new to the market. At the second level the social and civic organizations will help the lodge to improve its image in front of the customers as these organizations will offer a number of CSR opportunities to the lodge members (OConnor, 2015, pp. 20-35). The corporate social responsibilities often allow a firm to employ a portion of its annual revenue in the betterment and welfare of the deprived sections of the society and at the same time earn a good brand identity in the market. These humanitarian activities not only retain the loyal customers towards a firm but also compel the potential customers towards the company. The offers and complimentary services also work as a magic for the businesses in the Tourism and Hospitality Sector. The offers work in three different directions for a firm. Firstly, it lets the customers in the market to know about the existence of the lodge. Sometimes while searching for the best stays, the customers never come across such beautiful places and this is due to lack of proper promotion. Secondly, these activities may give a lodge with an opportunity to prove their potential by introducing interesting innovations in their promotion plans. The new customers always require the best services by a firm to get them attached to it on a permanent basis (Brown D. , 2012, pp. 1-14). Thirdly, and most importantly, these offers also provide the customers to try out new services at a lower price due to heavy discounts. Hence, a risk- free environment is created for the customers who are trying online booking services for the very first time. If the customers like the services of the lodge during the discount and offer period then they will readily pay for them in the coming future. Customers love offers and free services because they have nothing to lose; they just sit back, relax and enjoy the services without any risk. However, it should be made sure by the executives of the lodge that the offers must last only for a limited period and so that the firm would not have to spend some extra resources on such promotional services (Pelea, 2015). These services should also be framed to attract a specific clientele that is the best fit for the lodge services. The offers and promotions could be framed keeping in mind the specific needs of the guest and may include: complimentary parties on special occasions like Christmas, New Year and Easter, complimentary spa, beauty treatments and other relaxing activities and free lunch, dinner, breakfast and even shots in the bar. A pleasant staff and efficient managers are quite crucial for a lodge as they are the ones that directly deal with the customers. Professional attitude and a pleasant personality are the two important elements that should be possessed by all the working staff members of the lodge. This is crucial because when the customers are handled in a graceful manner, then they return again and again to the same place and even recommend others to do the same. The front desk employees need to respond immediately to the issues of the customers so that they leave the lodge with a great satisfaction. Fast responses to problems are an indication to guests that customer services are quite essential for the lodge and the lodge is working only to deliver the best services in the tourism market (Zephoria Inc., 2016). Also, the polite nature of the staff members communicates a good image of the lodge in the tourism market. The Gold and Platinum customers are really influenced by the way they are treated b y the staff members. As they have money to spend, hence, they can easily switch to other better lodges and resorts if they do not get the services according to their requirements. So, to attract and retain them, the staff needs to behave in a proper manner. Social Media is the last but the most important method that could be used to attract a huge customer base of the Gold and Platinum customers. This promotion channel is changing the way of business in this dynamic world. The lodge is already trending on a number of Social media platforms like Facebook, Instagram, etc. As most of the Gold and Platinum users are rich enough to afford internet services and even are quite active on such platforms, hence this is the best medium to reach other customers of the same genre (Xotels Ltd., 2016). A study has revealed that over 81% of those aged between 18-45 years old use Facebook on a daily basis in New Zealand and in the current year Facebook became the first social site to surpass 1 Billion registered accounts (Shewan, 2016). Out of this huge number, almost 40-45% of the users fall under the category of Gold and Platinum customers. Hence, the social media platforms are the best channels to reach these customers. As these sites often offer fle xibility to its users to express their views and thoughts over anything, hence, through this medium the customers may get a good idea of the lodge. The reviews related to the lodge are displayed on the Facebook page with real pictures of the lodge and the surrounding scenic beauty. The social media platform could also be thought as the natural extension of the companys website keeping its search content fresh and original for search. The image search will make the lodge discoverable to the ones who are planning for a trip to the New Zealands National Park. The regular guests could be reached by inviting them to the Facebook page and requesting them to share their trip experiences and photos. These experiences could attract other customers towards the lodge. Other leading companies and tourist departments could also be linked to these social sites accounts (Milestone Internet Marketing, Inc., 2016). Conclusion The Tourism and Hospitality industry is the most competitive among the others because the success rates are highly influenced by the satisfaction of the customers. The more effectively an organization meets customers needs, the more are the chances that it will retain its position in the market. The most notable challenge in this industry is to attract and retain a huge customer base for a longer duration. The same problem is faced by the Dawson Falls Mountain Lodge and it is working in a close collaboration with its staff to provide the best services to its customers. The location of the lodge is quite competitive, but at the same time it is the most lucrative destination in New Zealand. The website of the lodge is quite interactive but needs a number of changes in order to attract the Gold and Platinum Customer bases. These customers are quite loyal to a firm and have a potential to increase the revenue of any organization at a very great pace. The current target markets include the tourists and business travelers belonging to the upper class, but, to expand the business the lodge has to attract other social classes of the markets. To remain in the competition the lodge has to satiate the needs of all possible customers and target both the domestic as well as the international markets. Recommendations The lodge has been analyzed in a critical manner in the above sections, and after the analysis a set of recommendations is to be suggested. Although, the implementation process for these recommendations would be quite complicated as the perceptions and demands of the customers in the Tourism and Hospitality industry is quite dynamic. Hence, the recommendations might change in compliance with these demands. In an industry where service is the only king, the service providers are bound to deliver the best of their abilities and satiate the needs of all sorts of customers. Hence, the lodge is required to focus more on the strategies that are framed and implemented to work for the benefits of the customers (Watkins, 2014). The firms policies should be in close alignment with the needs of the customers and should be highly flexible so that they can be amended at times when issues are raised by the customers. The lodge should also keep a good coordination with the employees and communicate with them in an effective manner. This is important because if the employees are included in every crucial decision of the lodge then they deliver their services in the best possible manners. The ideas and thoughts of all the employees should be welcomed by the senior executives. Apart from listening to them, it should be the duty of the executives to empower the team with the best possible guidance. For this, the executives could arrange for meetings and learning sessions that are headed by good and efficient leaders. The staff should be made aware of their responsibilities and their behavior towards the customers. They should be trained to behave in a polite manner with all the customers (Naseem, Ejaz, Malik, 2011, pp. 1-15). Economic uncertainties are quite common in this business world. The increasing competition in the Tourism industry has compelled its participants to include innovative ideas that can capture huge customer bases. The same is expected from this lodge as the location of the lodge is quite competitive and is surrounded by myriads of similar types of hotels and resorts. The lodge has to respond to a number of challenges that would make a huge difference in the marketplace and will also ensure a strong position among the competitors (Steyn, Petzer, Mostert, 2008, pp. 1-22). Feedback is another crucial element that gives a clear reflection of the services of the lodge. 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